Dawnguard Beta Turns Out To Be A Clever Marketing Scam
Tuesday, June 12, 2012
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If you haven’t yet heard then I’m letting you know the Dawnguard beta has gone live. What originally filled many gamers sleepless hearts with anticipation as they eagerly awaited the beta’s launch has turned to disappointment as only .005 or .5 percent of people who registered got in. According to Bethesda’s Blog
That’s right out of the 7780 people that registered (estimate I heard from a person who got in the beta on the forums) only .5 percent of them actually got into the beta. For those that don’t want to do the math that is around 38 people. 39 rounded up. An ultra low number but I’ll estimate it could go as high as 50-100 people.
Now yes that number could be low and the estimate for those that registered could be wrong with the real number way higher but I have confidence that what the user said was accurate. Unless I hear otherwise that the number is inaccurate I will stand by it.
Of course if the ultra low testers wasn’t bad enough, no one who registered outside the United States has gotten into the beta. Forum Admin Gstaff reportedly dodges the question when posed by users and Pete Hines is reported to have said that he had nothing to do with the selection process.
What the beta was, was a clever marketing scam to generate interest in the expansion and to bulk up their forums membership. Both worked out pretty well as the forums were flooded with many new members and I don’t recall the Elder Scrolls section ever being so busy. The buzz and good PR the Dawnguard beta generated were also palpable, leaving many with the belief that Bethesda was taking the time to do serious QA for Dawnguard to make sure only minimal bugs upon its launch on the 26th.
Yet with such an extremely small tester base one has to wonder how many bugs can be caught, with many people registering only to get a free copy of the DLC with little concern for actually helping the games development as many of those that were turned down were (I’m referring to several members on the forums who were extremely dedicated to finding bugs and hoped they would get into the beta.)